Vientiane:Korean food and agricultural products gained greater exposure in the Lao PDR as the Laos K-Agri Food Trade Mission 2026, held from October 22 to 24, brought Korean suppliers together with Lao importers, distributors, and consumers.
According to Lao News Agency, the three-day initiative included business consultations, product showcases, and consumer engagement to explore new trade opportunities and potential distribution partnerships in the Lao market. The event was co-hosted by the Ministry of Agriculture, Food and Rural Affairs (MAFRA) of the Republic of Korea and KOTRA, combining business-to-business (B2B) meetings at Holiday Inn Vientiane with public promotional activities at the Korea Lifestyle Festival 2026 at Parkson Mall.
Approximately 115 products from 35 Korean agri-food companies were presented, allowing local businesses and consumers to discover a wide selection of Korean products. On October 22, one-on-one business consultations at Holiday Inn Vientiane connected Korean suppliers with Lao importers, distributors, and prospective business partners. This session involved 13 Lao companies and 20 business meetings, focusing on import opportunities, product distribution, and potential long-term cooperation.
The programme continued on October 23-24 at Parkson Mall, where the K-Product Showcase Zone featured 115 products from 35 participating Korean companies. Product displays, information sessions, and free sampling provided opportunities for visitors to explore new brands, experience their quality, and share feedback on local tastes and preferences. A dedicated K-Agri Food Zone introduced a variety of products, including instant cup noodles, tteokbokki, ginseng-based products, dietary supplements, and beverages.
In addition to the trade-focused elements, the festival atmosphere was enhanced by a separate K-Food Zone featuring 29 food booths offering Korean and Lao cuisine. The programme also included company introduction videos, a Lao-Korean fusion cooking show, K-pop dance competitions, and cultural performances, creating an engaging setting to promote Korean products and strengthen cultural exchange.
The opening ceremony welcomed Lao and Korean government officials, business representatives, and distinguished guests, reflecting the growing cooperation between the two countries in trade and consumer markets. Mr. Park Jungwe, Director General of KOTRA Vientiane, emphasized the importance of connecting suppliers directly with both business partners and end consumers, highlighting the value of combining business consultations with consumer engagement for more effective market-entry strategies.
Under the K-Food Overseas Market Entry Package for Laos 2026, KOTRA Vientiane will continue facilitating business connections, supporting market-entry activities, and following up on potential trade opportunities to expand the presence of Korean agri-food products in Laos.