Vientiane: The 12th Vientiane One District One Product (ODOP) and Model Family Product Exhibition is underway at the Lao-ITECC Exhibition Center from May 4 to May 10, 2026. The opening ceremony was graced by Sililathongsin Thongpheng, Chairman of the Vientiane Administrative Committee, along with senior officials from the Ministry of Industry and Commerce, district governors, and representatives of the Vientiane Chamber of Commerce and Industry.
According to Lao News Agency, the annual exhibition, first launched in 2014, aims to promote local production and expand market access for Lao goods. The 2026 event is organized in cooperation with multiple government agencies and Lao World Public Company. Vanmany Phimmasane, speaking at the event, emphasized that the exhibition supports small and medium-sized enterprises and helps strengthen the national branding of ODOP and model family products.
The ODOP initiative, launched in 2013, encourages each district to develop at least five signature products. As of May 2026, Vientiane has certified 77 business units under the national ODOP program and developed 319 products across 65 villages. This year's exhibition features 170 business units, including 70 ODOP producers from Vientiane and participants from several provinces, including Luang Prabang, Savannakhet, and Champasak. Organizers estimate the total value of goods on display at approximately 13.74 billion kip.
In addition to product showcases, the event includes seminars on solar energy, competitions in recycling, weaving, and Lao cooking, as well as youth activities such as a children's fashion show and talent performances. A special pavilion highlights industrial and processed goods from Chanthabuly District.
During the opening ceremony, two business units were awarded the National ODOP trademark. They include Bouachanh Lao Food Production in Xaysettha District and the People with Disabilities Handicraft Group in Hatsadyfong District. Organizers say the exhibition continues to play a key role in promoting domestic products and supporting economic growth in Laos.